Better Holding

Habico Invest, a single family office based in Odense, Denmark, serves the Bogh-Sorensen family with diversified investments across public, private, and alternative asset classes. The firm favors earlier stage ventures with proof-of-concept and revenue, maintaining a broad sector and stage agnostic approach.

Hendricks Holding Co. Inc., a private investment firm based in Beloit, Wisconsin, was founded by the Hendricks family and primarily invests in and oversees diverse, financially strong companies with a notable focus on net leased real estate across the United States. The firm, rooted in a legacy of real estate development and management started in the 1970s, also provides resources to support the companies in its portfolio.

Friheden Invest is a family office based in Horsholm, Denmark, founded by Niels Martinsen. It primarily invests in the lifestyle and fashion sectors, managing a diverse portfolio that includes direct company investments at venture and growth stages.

Moorholding is a Stockholm-based family office founded to support globally scalable technology platforms that drive transformational change. The firm provides capital, specialist expertise, and long-term engagement to early-stage digital and technology ventures without a primary focus on real estate.

Heartland is a Danish family holding company representing the Holch Povlsen family and their core business BESTSELLER, focusing on long-term investments in fashion, retail, technology, sustainability, renewables, and properties. It is headquartered in Aarhus, Denmark.

KIRKBI A/S is a Danish private holding and investment company established in 1995, serving as the family office for the Kirk Kristiansen family, the founders of the LEGO Group. Headquartered in Billund, Denmark, with additional offices in Copenhagen and Baar, Switzerland, KIRKBI employs over 200 professionals and is part of a larger ecosystem that includes more than 30,000 employees. The company focuses on sustainable growth and positive impacts on children's development, climate, and education. KIRKBI operates through three main business areas: LEGO Holding, which consolidates LEGO-branded activities; KIRKBI Climate, which invests in renewable energy and climate solutions; and KIRKBI Education, which supports digital education initiatives, including the acquisition of the edtech platform BrainPOP. KIRKBI also manages a diversified portfolio of financial investments across various sectors, emphasizing corporate social responsibility and legacy management.