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AR

Other · $1.6bn AUM

Area

United Kingdomwww.area-uk.com
3
Contacts
0
Mandates
✦ AI-enriched · 2 fields · 100% confData completeness 70%Updated 2026-07-10Sources: gsn_13may2026

Mandate & appetite

Preferred strategies
Real Estate
Target geographies
Typical ticket
AUM
$1.6bn
Real-asset allocation
Appetite

Investor profile

UK specialist alternative real estate advisor. Mandated by Whitbread to oversee Premier Inn sale-and-leaseback programme (£1.5bn target). First two deals (Bognor Regis Seafront, London Ilford) live May 2026.

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  • Active mandates (strategy, asset class, geography, ticket, target IRR)
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From $599/mo · 20% off annual

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FTSE 100 hospitality group and owner/operator of Premier Inn (UK's largest hotel brand). Planning £1.5bn freehold sell-off of ~20% of directly owned hotel freeholds to pivot to "capital lighter" majority leasehold model — first time since Premier Inn's 1987 founding. Currently owns ~50% freeholds; reducing to ~40%. LondonMetric has already acquired 9-asset Premier Inn portfolio for £89m (Jan 2026). Strategic validation of asset-light hotel operating model.

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